Category: Agri Loyalty
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Disruptive Rainfall in Maharashtra – Why traditional Agri Input supply chains need a data driven overhaul?
In May 2025, Maharashtra witnessed an unusually early onset of the monsoon, arriving way ahead of schedule. While timely rains are essential for agriculture, this premature downpour disrupted the seasonal rhythm of farming, causing significant losses and highlighting broader systemic vulnerabilities. It also underscored the urgency of using technology—particularly predictive analytics and supply chain planning—to…
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Using traceability and loyalty programs data to increase demand planning accuracy in agriculture
A leading seeds company in Gujarat sees over 20% returns every season. That’s 20 lakh packets manually unpacked and repacked every year, costing nearly 4% of their annual revenue. Elsewhere, a major pesticide company struggles with erratic demand—leading to stock shortages in some districts and excess in others due to their inability to forecast region-specific…
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Field To Data: Way Agri Companies Should Embrace Loyalty Program
Traditionally, agricultural companies have focused heavily on production and distribution, often overlooking a critical ingredient for long-term success—customer loyalty. But in today’s digital age, loyalty programs have evolved far beyond simple rewards. They’ve become powerful data-driven tools that not only strengthen customer relationships but also unlock valuable insights that drive smarter business decisions. At the…